China's import and export of household paper in the first half of 2024

According to customs statistics, China's household paper products will continue to show a trade surplus in the first half of 2024, and export volume will increase significantly. The import volume of absorbent hygiene products and wet wipes continues to decrease, while the export business maintains growth. The specific import and export situation of various products is analyzed as follows:

Export

In the first half of 2024, the export volume of household paper increased significantly by 31.93%, reaching 653,700 tons, and the export value was US$1.241 billion, a year-on-year increase of 6.45%. Among them, the export volume of raw paper has the largest growth rate, with a year-on-year increase of 48.88%. However, the exported household paper is still mainly finished paper (toilet paper, handkerchief paper, facial tissue, napkins, etc.), and the export volume of finished paper accounts for 1% of the total export volume of household paper products. 69.1%. The average export price of household paper fell by 19.31% year-on-year, and the average export price of all types of products fell. The export of household paper products shows a trend of increasing volume and decreasing price. This trend reflects the growing competitiveness of Chinese tissue paper, toilet paper, and paper towel manufacturers in the global market, especially in regions such as Southeast Asia, Africa, and South America where demand for affordable household paper products is rising.

Import

In the first half of 2024, China's imports of household paper increased slightly year-on-year, but the import volume was only about 17,800 tons. Imported household paper is mainly base paper, accounting for 88.2%.

At present, the output and product types of the domestic household paper market can meet the needs of the domestic market. With China’s advanced papermaking technology and large-scale production capacity, many tissue paper factories and paperboard manufacturers are able to provide customized OEM and ODM services for international brands, further strengthening export competitiveness. From the perspective of import and export trade, the domestic household paper market is generally dominated by exports, and the import volume and amount are relatively small, so the impact on the domestic market is small. Most imported base paper is used by domestic converters for the production of high-end napkins and facial tissues, indicating the continuous upgrading of China’s household paper industry and the expansion of premium product categories.